Sans Normal Efrif 18 is a light, very wide, low contrast, italic, tall x-height font.
Keywords: branding, editorial, web ui, posters, packaging, modern, clean, friendly, airy, modernity, approachability, clarity, editorial emphasis, headline presence, geometric, rounded, open, smooth, monoline.
A monoline sans with softly rounded geometry and generous, open counters. Curves are built from near-circular bowls and smooth arcs, while joins stay crisp and uncluttered, keeping the texture even in paragraphs. The italic slant reads consistent across capitals and lowercase, with a large lowercase presence that keeps words prominent and readable. Figures follow the same streamlined construction, with simple, open shapes and minimal detailing for a calm, uniform rhythm.
Works well for brand identities that want a modern, friendly voice, as well as magazines and marketing layouts where a smooth italic can add emphasis. Its open shapes and even texture make it suitable for web and app interfaces, while the wide stance can carry headlines and poster-scale typography with clarity.
The overall tone feels contemporary and approachable, balancing a technical cleanliness with gentle, rounded forms. Its wide, relaxed stance and smooth italic movement give it an editorial polish without becoming formal or rigid.
Likely designed to deliver a contemporary italic sans that prioritizes smooth, geometric construction and an easy reading rhythm. The wide, open forms suggest an intention to stay distinctive at display sizes while remaining calm and legible in longer passages.
Stroke endings remain straightforward and unembellished, and the spacing feels comfortable, producing an airy color in running text. Round letters maintain steady curvature, and straight-sided forms stay upright and simple, reinforcing a cohesive, modern sans voice.