Sans Normal Saroj 2 is a bold, very narrow, monoline, upright, normal x-height font visually similar to 'Noga' by Font Boutique, 'Framer Sans' by June 23, 'Cleudia' by Letterena Studios, 'Kal08' by Solokarir, and 'Coben' by cretype (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, logos, retro, friendly, condensed, playful, casual, space saving, display impact, friendly tone, retro utility, rounded, soft, compact, quirky, high-contrast counters.
A condensed sans with monoline strokes and softly rounded corners throughout. Letters are tall and compact with narrow apertures and small, rounded counters, giving an overall dense texture in text. Curves are slightly squashed and geometric, while joins and terminals stay blunt and smooth rather than sharp. The lowercase shows simple, single-storey forms (notably a and g), and punctuation-like dots (i/j) read as small rounded squares, reinforcing the utilitarian, sign-like construction.
Best suited to short-to-medium display settings such as posters, titles, labels, packaging, and signage where a condensed footprint is useful. It can work for UI labels or captions when given adequate size and spacing, but its tight counters favor display use over long-form reading.
The face feels upbeat and approachable, with a retro display flavor that recalls mid-century signage and packaging. Its compressed proportions and rounded geometry add a playful, slightly quirky tone without becoming decorative.
The design appears aimed at delivering a space-saving condensed sans that stays friendly and legible through rounded geometry and simple, sturdy forms. It balances a clean, modern structure with a subtle vintage sign-painting vibe to make headings feel energetic and approachable.
In running text the narrow apertures and tight internal spaces can build a dark rhythm, especially in dense words, so it benefits from a bit of extra tracking at smaller sizes. Numerals match the compact, rounded construction and keep a consistent, straightforward presence.