Sans Normal Saboy 10 is a regular weight, narrow, monoline, upright, normal x-height font visually similar to 'MVB Diazo' by MVB and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: ui labels, wayfinding, packaging, branding, captions, clean, modern, utilitarian, friendly, space efficiency, clarity, neutrality, versatility, rounded corners, open apertures, tall proportions, compact spacing, high legibility.
A streamlined sans with tall proportions and compact width, drawn with consistently even stroke weight. Terminals are softly rounded, giving corners and joins a gentle finish rather than sharp cutoffs. Bowls and curves are smooth and fairly geometric, while counters stay open and clear; letters like a, e, and s show generous apertures for readability. Overall spacing feels efficient and slightly tight, producing a neat, orderly texture in both uppercase and lowercase settings.
This font suits interfaces and product environments where space is limited and clarity is essential, such as navigation, labels, and data-adjacent text. Its tidy rhythm and open forms also work well for signage and packaging, and it can support modern branding that needs a neutral, dependable voice.
The tone is contemporary and practical, with a mild warmth from the rounded terminals. It reads as straightforward and unobtrusive rather than expressive, aiming for clarity and restraint. The result feels approachable and functional—more everyday interface than editorial display.
The design appears intended as a compact, highly legible sans for general-purpose communication, balancing geometric simplicity with softened edges to keep it from feeling harsh. It prioritizes consistent rhythm, clear counters, and efficient word shapes for comfortable reading across sizes.
Uppercase forms are simple and stable, and the lowercase maintains clear differentiation between similar shapes (e.g., i/l, o/0) through proportions and details. Numerals follow the same clean construction and sit comfortably alongside text, reinforcing a consistent, system-like rhythm.