Serif Normal Lidam 7 is a regular weight, wide, high contrast, upright, normal x-height font.
Keywords: book text, magazines, newspapers, headlines, branding, classic, formal, editorial, bookish, authoritative, readability, tradition, credibility, editorial tone, hierarchy, bracketed, transitional, crisp, stately, balanced.
This serif features strongly bracketed serifs and a disciplined, upright structure with crisp, high-contrast strokes. Capitals are broad and steady, with clear vertical stress and sharp joins that keep counters open and well-defined. Lowercase forms are compact and traditional, with rounded bowls and firm terminals; the italic is not shown, so the overall texture reads as straight and composed. Numerals and punctuation match the same refined modulation, producing a consistent, print-oriented rhythm.
It suits book typography, long-form editorial layouts, and publication design where a traditional serif voice is expected. The strong contrast also makes it effective for headlines, pull quotes, and section titles, and it can support branding that aims for heritage, credibility, or institutional polish.
The overall tone feels classical and authoritative, with an editorial seriousness that suggests established publishing conventions. Its sharp contrast and stable proportions give it a dignified, slightly stately presence that reads as confident and well-mannered rather than decorative.
The design appears intended to deliver a familiar, conventional text-serif reading experience while adding refinement through pronounced stroke contrast and carefully shaped, bracketed serifs. It aims for a dependable typographic color on the page with enough sharpness to perform well in editorial hierarchy.
At display sizes the thin strokes and tight inner details become especially apparent, giving the face a crisp sparkle, while the heavier stems anchor the line. The letterforms maintain a conventional silhouette, prioritizing clarity and typographic familiarity over eccentric styling.