Serif Normal Lidam 1 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, headlines, literary branding, literary, refined, traditional, formal, authoritative, text reading, classic tone, editorial clarity, print tradition, formal voice, bracketed serifs, oldstyle figures, ball terminals, sculpted strokes, calligraphic.
This typeface is a classic text serif with clearly bracketed serifs, pronounced stroke modulation, and a steady upright stance. The capitals are relatively wide with sharp, triangular apexes (notably in A and W) and crisp horizontal terminals, while round letters show slightly vertical stress. Lowercase forms have a traditional, bookish construction with a two-storey a and g, rounded bowls, and occasional ball-like terminals (especially in the g and y). Numerals appear oldstyle with varying heights and extenders, reinforcing a warm, editorial rhythm in continuous reading.
It fits well in book typography and long-form editorial settings where a traditional serif voice is desired. The contrast and sharp detailing also make it effective for display use—chapter openers, magazine headlines, and institutional or literary branding—especially when set with ample leading and comfortable text sizes.
The overall tone is conventional and literary, conveying polish and authority without feeling overly ornate. Its strong contrast and sculpted serif details suggest a heritage, print-forward sensibility suited to serious, established communication.
The design appears intended as a conventional, high-contrast serif for comfortable reading while maintaining a distinctly classic, cultivated tone. By pairing sturdy, familiar letterforms with oldstyle numerals and crisp serif finishing, it aims to evoke established print traditions in both text and headline contexts.
Counters are moderately open and the serifs stay crisp at larger sizes, giving headings a confident presence. In the text sample the spacing reads even and the varied figure heights add a subtly classic texture to lines of copy.