Sans Superellipse Luhi 2 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Bourgeois' and 'Bourgeois Rounded' by Barnbrook Fonts, 'MVB Diazo' by MVB, 'Hype vol 2' by Positype, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, sturdy, friendly, retro, punchy, playful, impact, compactness, approachability, retro flavor, display clarity, rounded, compact, blocky, soft-cornered, condensed.
A compact, heavy sans with rounded-rectangle construction and smoothly softened corners throughout. Strokes are uniformly thick with minimal modulation, producing a dense, poster-like color on the page. Counters are relatively tight and often squarish/superelliptical, while terminals end in blunt, rounded caps. The lowercase shows single-storey forms (notably a and g) and a tall, narrow rhythm, with punctuation and dots rendered as bold, rounded rectangles that match the overall geometry.
Best suited to display settings where compact width and strong weight help text hold attention—headlines, posters, packaging, and storefront-style signage. It also works well for bold wordmarks and short statements that benefit from a friendly, retro-leaning presence.
The font conveys a warm, approachable toughness: bold and attention-grabbing, but softened by rounded corners and buoyant curves. Its condensed, blocky silhouette nods to mid-century and sign-painting sensibilities, giving it a retro, upbeat voice suited to energetic messaging.
The design appears intended to deliver maximum impact in minimal horizontal space, using superelliptical forms and rounded terminals to keep a bold, condensed voice approachable. Its consistent geometry suggests a focus on clarity and cohesion in display typography rather than delicate detail.
Letterforms lean on verticality, with narrow bowls and arched joins that keep texture consistent in longer lines. The numerals and capitals maintain the same rounded-rectilinear logic, creating a cohesive, industrial-yet-friendly system. The overall rhythm is tight and efficient, favoring impact over airiness.