Sans Normal Veluj 1 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Giriton' by Hazztype, 'Clear Sans Text' and 'Grava' by Positype, 'Aotani' by Rezastudio, 'Santral' by Taner Ardali, 'Gogh' by Type Forward, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: branding, ui, editorial, packaging, headlines, modern, friendly, dynamic, clean, approachable, approachability, modern clarity, lively emphasis, everyday versatility, rounded, humanist, soft corners, open apertures, slanted.
A rounded, slanted sans with smooth, gently modulated curves and softened terminals. Letterforms favor open counters and generous apertures, keeping the texture airy even in continuous text. The construction reads humanist rather than geometric: bowls are slightly asymmetric, joins are calm and unobtrusive, and diagonals have an easy, flowing rhythm. Uppercase proportions feel straightforward and legible, while the lowercase shows simple, rounded shapes with a clear, compact rhythm; numerals match the same soft, rounded logic for a cohesive set.
Well suited to brand identities, UI and app typography, and marketing materials where a modern but personable tone is needed. It performs especially well for headlines, subheads, pull quotes, and short-to-medium editorial copy where the slanted rhythm can add momentum and emphasis without sacrificing legibility.
The overall tone is friendly and contemporary, with an energetic forward lean that feels active without becoming aggressive. Rounded detailing and open shapes give it an approachable, conversational voice suited to modern interface and brand contexts.
The design appears intended as a versatile italic-led sans that blends clean modern structure with rounded, humanist warmth. It aims to deliver a lively, approachable texture for contemporary communication while keeping forms straightforward and readable.
In the sample text, the slant and rounded terminals create a smooth horizontal flow and a consistent, even color across lines. Curves stay clean and uncluttered, helping maintain clarity at display sizes while still reading comfortably in short passages.