Sans Normal Idgam 9 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, editorial, packaging, advertising, social media, friendly, casual, modern, lively, approachable, expressive italic, friendly clarity, modern utility, brand warmth, rounded, humanist, slanted, soft terminals, open counters.
A slanted sans with rounded, softly finished strokes and a smooth, continuous rhythm. Letterforms lean consistently to the right, with low stroke modulation and broadly rounded curves that keep shapes clear and even. Counters are open and generous, and bowls (such as in a, b, d, p) read as rounded ellipses rather than strict geometry. The lowercase shows a single-storey a and g, compact joins, and a slightly hand-guided feel despite clean construction. Numerals are similarly rounded and flowing, matching the text color and curvature of the letters.
Well-suited to brand voices that want to feel modern and approachable, especially in logos, headlines, and short passages of display copy. The steady slant and rounded forms also work nicely for packaging, marketing collateral, and digital layouts where a friendly, energetic tone is desired. It can serve as an italic companion style in UI or editorial systems when emphasis needs to remain clear and readable.
The overall tone is informal and personable, with a brisk, forward motion from the slant. Rounded edges and open shapes make it feel friendly and contemporary rather than technical. It suggests everyday usability—lighthearted, energetic, and easy to approach.
Likely designed as a clean, contemporary italic sans that adds warmth through rounded construction and humanist proportions. The goal appears to be a versatile, easy-reading style with enough personality for display use while still behaving predictably in running text.
Capitals stay simple and uncluttered, with smooth curves and minimal sharp corners, while the lowercase carries most of the personality through its rounded bowls and soft hooks. Spacing appears balanced for continuous text, and the italic angle is strong enough to be expressive without becoming cursive.