Sans Normal Mulan 1 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Copperplate New' by Caron twice, 'Squad' by Fontfabric, 'EquipCondensed' by Hoftype, 'Calton' by LetterMaker, and 'Avenir Next Paneuropean' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, punchy, retro, approachable, attention, approachability, impact, simplicity, display, rounded, soft, chunky, compact, sturdy.
A heavy, rounded sans with smooth, inflated curves and broadly proportioned counters. Strokes stay consistently thick with minimal modulation, giving letters a solid, poster-like presence. Terminals are mostly blunt and slightly softened, and the forms favor simple geometry with generous bowls and compact joins. Uppercase feels blocky and stable, while lowercase keeps a clean, single-storey feel where applicable, maintaining an overall cohesive, bold texture in text.
Best suited to headlines, posters, and large-format copy where its mass and rounded shapes can carry personality and impact. It works well for branding, packaging, and signage that needs a bold, approachable voice and clear, high-contrast presence against backgrounds.
The font projects a friendly, upbeat tone with a slightly retro, cartoon-adjacent warmth. Its wide curves and dense weight read as confident and attention-grabbing rather than formal, making it feel inviting and energetic in headlines.
The design appears intended to deliver maximum visual impact with a friendly, rounded voice—prioritizing bold legibility and a compact, energetic texture for display typography.
At larger sizes the rounded construction looks clean and consistent, producing strong word shapes and an even rhythm. The numerals match the letters’ stout, rounded construction, supporting cohesive headline and display settings.