Sans Normal Perid 4 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Siro' by Dharma Type, 'Muller' and 'Muller Next' by Fontfabric, 'Nietos' by Melvastype, 'TT Norms Pro' by TypeType, and 'Antona' by exljbris (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, stickers, punchy, playful, poster-ready, friendly, retro, impact, approachability, display emphasis, graphic texture, brand voice, blocky, rounded, soft corners, chunky, geometric.
A heavy, rounded sans with chunky strokes and softened corners throughout. Curves are built from broad, circular forms, while joins and terminals often show gentle beveling that keeps the shapes from feeling purely mechanical. Counters are compact and sometimes slightly angular, creating a distinctive cut-in look in letters like O, Q, and G. The lowercase is sturdy and compact with a single-storey a and g, a short-armed r, and a square-topped i/j dot, giving the text a dense, confident rhythm at display sizes.
Best suited to headlines and short display copy where its weight and compact counters read as intentional punch. It works well for branding, packaging, and promotional graphics that benefit from a friendly, high-impact voice, and it can also serve as an expressive supporting face for calls-to-action and labels.
The overall tone is bold and approachable, with a playful, slightly retro poster feel. Its rounded massing and clipped details add personality without becoming decorative, making it feel energetic and friendly rather than formal.
Designed to deliver maximum visual impact with a warm, rounded silhouette, combining geometric construction with subtle bevel-like cuts to add character. The emphasis appears to be on bold readability and a distinctive, graphic texture in large sizes.
In the sample text, the tight internal spaces and thick joins create strong word shapes and high impact, while smaller counters can begin to close up as sizes decrease. Numerals are similarly robust and block-like, matching the alphabet’s compact, graphic presence.