Serif Normal Mara 3 is a very bold, normal width, high contrast, upright, normal x-height font visually similar to 'Askan Slim' and 'Candide Condensed' by Hoftype, 'ITC Cheltenham' by ITC, and 'Cheltenham Pro' by SoftMaker (names referenced only for comparison).
Keywords: headlines, editorial, book titles, posters, branding, authoritative, traditional, formal, vintage, impact, authority, classicness, editorial voice, display strength, bracketed, ball terminals, teardrop terminals, sturdy, compact.
A very heavy serif with pronounced thick–thin modulation and compact interior counters. Serifs are bracketed and often flare into wedge-like forms, with occasional ball/teardrop terminals that give strokes a sculpted finish. The proportions feel sturdy and slightly condensed in effect, with short, strong arms and a crisp vertical rhythm; curves are full and rounded, while joins and terminals are sharply defined. Numerals and capitals read as solid, poster-like blocks, with the figures showing noticeable contrast and firm serifed footings.
Best suited for headlines, section titles, book or article display typography, and other situations where a bold, classic serif voice is desired. It can work for short editorial callouts and branding applications that benefit from a traditional, authoritative feel, especially at medium to large sizes where the contrast and bracketed serifs stay clear.
The tone is classic and weighty, projecting authority and a slightly old-fashioned editorial confidence. Its strong contrast and emphatic serifs suggest tradition and gravitas, with a hint of vintage newspaper or book-display character.
The design appears intended to deliver a conventional serif structure with heightened weight and contrast for strong presence in display settings. Its bracketed serifs and sculpted terminals prioritize recognizable, classic forms while amplifying impact and typographic color.
At larger sizes the expressive terminals and tight counters become a defining feature, while in longer passages the dense color and sharp contrast can dominate the page. The italic is not shown; the overall impression is of a display-forward roman cut optimized for impact.