Slab Contrasted Vumy 7 is a very bold, normal width, high contrast, upright, normal x-height font visually similar to 'ITC Cheltenham' by ITC, 'Brim Narrow' by Jamie Clarke Type, 'Cheltenham Pro' by SoftMaker, and 'Abril Titling' by TypeTogether (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, logotypes, western, poster, vintage, robust, playful, attention-grabbing, nostalgic display, bold branding, rugged character, bracketed, chunky, ball terminals, teardrop terminals, ink-trap hints.
A heavy, display-oriented slab serif with broad, blocky proportions and strongly bracketed slabs. Strokes show clear thick–thin modulation, with weight concentrated in the verticals and softened transitions into the serifs. Many letters feature rounded or teardrop-like terminals and small scooped notches where strokes meet, giving the forms a carved, punchy look. Counters are compact and the overall texture is dense, producing a strong silhouette and high impact at larger sizes.
Best suited to display settings where impact and personality matter—posters, bold headlines, labels and packaging, storefront or event signage, and logo/wordmark work. In longer paragraphs the dense color and compact counters can feel heavy, but for short statements it delivers strong presence and a distinctive voice.
The tone reads bold and nostalgic, with a frontier/woodtype flavor that feels confident and slightly mischievous. Its chunky slabs and rounded terminals create an approachable toughness that suits attention-grabbing, characterful messaging.
Designed to evoke classic slab-serif display traditions with a rugged, woodtype-inspired stance, combining pronounced slabs, noticeable contrast, and softened terminal details for legible, characterful titling.
The spacing and rhythm lean toward headline use: strong black shape, short interior apertures in several letters, and prominent slab feet that visually lock letters together. Numerals are equally weighty and decorative, matching the letterforms for cohesive titling and numbering.