Sans Superellipse Fikow 7 is a bold, very wide, low contrast, italic, tall x-height font visually similar to 'Good Timing' by Typodermic (names referenced only for comparison).
Keywords: headlines, branding, sportswear, posters, packaging, sporty, dynamic, futuristic, confident, techy, impact, speed, modernity, clarity, slanted, rounded, oblique, soft-cornered, extended.
This is a heavy, slanted sans with extended proportions and rounded-rectangle construction throughout. Curves resolve into soft corners rather than perfect circles, giving counters and bowls a superellipse feel. Strokes stay largely uniform, with smooth joins and a clean, engineered rhythm; terminals tend to be blunt or subtly rounded, keeping the silhouette compact and muscular. Letterforms are wide and stable, with open apertures and simplified geometry that reads clearly at display sizes.
Best suited to headlines, logotypes, and short emphatic statements where its width and slant can carry personality. It works well for sports, automotive, tech, and product branding that wants a modern, high-energy voice. For longer text, it’s most effective in larger sizes or as a punchy accent alongside a calmer companion face.
The overall tone is fast and assertive, with a contemporary, aerodynamic flavor. Its wide stance and oblique posture suggest motion and performance, while the softened corners keep it approachable rather than harsh. The result feels modern and slightly futuristic, suited to energetic branding.
The design appears intended to merge geometric clarity with a performance-oriented slant, using rounded-rectangle forms to create a distinctive, contemporary identity. Its emphasis on wide proportions and sturdy strokes suggests an aim for strong impact and legibility in bold, attention-grabbing settings.
The numerals and capitals share the same extended, rounded-square logic, helping mixed settings feel cohesive. The slant is consistent and strong, so lines of text create a forward-leaning texture that emphasizes speed and emphasis over neutrality.