Sans Normal Orgik 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Novel Sans Condensed Pro' by Atlas Font Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, playful, punchy, friendly, retro, informal, display impact, friendly tone, retro flavor, brand distinctiveness, rounded, soft, bouncy, compact, quirky.
A heavy, rounded sans with soft corners, compact internal counters, and slightly irregular curves that give the letters a buoyant rhythm. Strokes stay broadly even, while terminals often end in subtle wedge-like or angled cuts that add movement without becoming sharp. Uppercase forms are sturdy and simplified, with broad bowls (B, D, P, R) and an oval, open C/G; the Q features a prominent tail. Lowercase is lively and slightly condensed in feel, with single-storey a and g, a narrow, hooked r, and a w built from swelling strokes that reads almost calligraphic. Numerals are bold and blocky with rounded shaping and a clear, straightforward construction.
Best suited to headlines, posters, packaging, and brand marks where strong weight and a friendly, quirky texture are desirable. It also works well for short UI labels or signage when you want warmth and impact, but it is less ideal for long-form text due to its dense counters and animated letter rhythm.
The overall tone is upbeat and approachable, with a gently offbeat personality that feels hand-influenced rather than strictly geometric. It reads as casual and energetic, leaning toward vintage display attitudes while staying clean enough for modern branding.
Likely drawn to deliver a bold, approachable display voice with a retro-leaning bounce, combining rounded construction with small angular details to keep large type lively and memorable.
The design’s distinctive character comes from the interplay of round forms and angled terminals, which creates a subtle forward motion across words. Tight apertures and dense counters increase visual weight, making it most comfortable at larger sizes where letterforms can breathe.