Sans Superellipse Hunir 13 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Prenton RP' by BluHead Studio and 'Belle Sans' by Park Street Studio (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, punchy, playful, confident, bold, friendly, impact, clarity, attention, brand voice, display, blunt, chunky, compact, geometric, rounded corners.
The design is a compact, heavy sans with rounded-rectangle (superellipse-like) construction and consistently blunt terminals. Curves are broad and controlled, counters are relatively tight, and joins stay clean, giving a sturdy, poster-ready texture. Proportions lean condensed with a steady vertical stance, and the overall rhythm is bold and blocky without looking mechanical.
It works best for headlines, posters, packaging, and short-form messaging where a dense, high-contrast-in-size silhouette is desirable. The weight and compactness also suit logos, badges, and editorial display settings. For longer text, it will be most comfortable in brief blocks, pull quotes, or navigational labels where bold emphasis is the goal.
This typeface feels punchy and high-impact, with a confident, slightly playful tone. The softened geometry keeps it friendly rather than aggressive, making it well suited to attention-grabbing messages that still want approachability.
The font appears designed to deliver strong visual presence at large sizes, using rounded, geometric shapes to keep the weight feeling contemporary and approachable. Its simplified forms and sturdy structure suggest an emphasis on quick recognition and a consistent, branded silhouette across letters and numerals.
The numeral set matches the letterforms with the same rounded-rectilinear logic, producing strong, easy-to-spot figures. Overall spacing and shapes create a dark, even typographic color that reads as intentional and emphatic in sample text.