Slab Square Guje 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Vigor DT' by DTP Types, 'Geogrotesque Slab' by Emtype Foundry, 'Cargan' and 'Orgon Slab' by Hoftype, 'Open Serif' by Matteson Typographics, 'PF Centro Slab Press' by Parachute, 'Posterizer KG' by Posterizer KG, and 'Core Slab M' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, retro, collegiate, rugged, friendly, confident, maximum impact, display clarity, vintage tone, rugged warmth, blocky, chunky, bracketed, ink-trap-like, softened.
A heavy, block-forward slab serif with broad, squared forms and compact internal counters. Strokes stay consistently thick with minimal modulation, while the slab serifs read as sturdy and slightly softened rather than razor-sharp. Curves are generously rounded (notably in O/C/G and the bowls of a/b/p), and several joins show subtle notches and cut-ins that echo ink-trap-like shaping. Overall spacing and rhythm are built for impact, with large footprints and solid silhouettes in both uppercase and lowercase.
Best suited to large-scale typography where its thick slabs and compact counters can read clearly: headlines, posters, team or club identities, storefront signage, and bold packaging. It also works well for short emphatic statements and pull quotes where a strong, vintage-leaning voice is desired.
The tone is bold and assertive with a nostalgic, American poster sensibility. It feels warm and approachable despite its mass, suggesting reliability and a touch of playful toughness. The chunky slabs and softened corners give it an old-school, workmanlike character that suits spirited headlines.
The design appears aimed at delivering maximum punch and legibility in display contexts, combining robust slab serifs with rounded, friendly curves. Its notched joins and compact counters suggest an emphasis on sturdy printing and a classic poster/wood-type-inspired feel without delicate detail.
The lowercase is sturdy and compact, with single-story a and g contributing to an informal, friendly texture. Figures are wide and weighty, matching the letters for consistent color in display settings. The overall texture is dense, so it benefits from generous line spacing and moderate tracking when set in paragraphs.