Slab Contrasted Pive 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Shemekia' by Areatype, 'Shandon Slab' by Hoftype, 'Weekly' by Los Andes, and 'Paul Slab' and 'Paul Slab Soft' by artill (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, confident, collegiate, assertive, retro, sturdy, impact, heritage, badge styling, display clarity, institutional tone, blocky, bracketed, ink-trap feel, compact counters, poster-friendly.
A heavy, block-forward slab serif with broad proportions and strong, rectangular serifs that read as firmly bracketed. Strokes stay largely even, with only subtle modulation, and the joins and inner corners show small notches that create an ink-trap-like texture at display sizes. The lowercase is robust and compact, with generous weight in shoulders and terminals, while the numerals match the same squat, punchy construction for a consistent, sign-ready rhythm.
Best suited to short, high-impact settings such as headlines, posters, and large-scale messaging where its heavy slabs and wide stance can do the work. It also fits identity applications that want a traditional athletic or heritage feel—team marks, badges, packaging titles, and storefront-style signage.
The tone is bold and no-nonsense, with a classic athletic/collegiate flavor and a vintage print sensibility. Its mass and squared details project authority and impact, making it feel confident, slightly nostalgic, and built for attention.
The design appears intended to deliver maximum presence with a traditional slab-serif backbone, balancing blunt geometry with small corner cut-ins for crispness. Overall it aims for bold, legible display typography that evokes established, institutional, and sporty cues.
Spacing appears intentionally sturdy and steady, with shapes that maintain clarity through strong serifs and simplified curves. Round letters retain a geometric fullness, while the sharper interior cuts add a subtle ruggedness that keeps the face from feeling overly polished.