Sans Normal Vubuh 10 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, ui labels, headlines, friendly, playful, casual, approachable, modern, soften modernism, increase friendliness, casual readability, brand warmth, rounded, soft, bubbly, informal, open.
A rounded sans with softly inflated strokes and generously curved joins. Terminals are consistently blunted and rounded, giving letters a smooth, cushioned feel, while counters stay open and clear. The uppercase set reads broad and steady with simple geometric construction, and the lowercase maintains a clean, uncluttered rhythm with single-storey forms where expected. Numerals follow the same rounded logic, with large bowls and gentle curves that keep figures easy to scan.
Well-suited to brand identities that want a welcoming voice, as well as packaging and promotional graphics where rounded letterforms help create a friendly impression. It can also work for UI labels, navigation, and short paragraphs in contexts where a softer, more personable tone is desired.
The overall tone is friendly and relaxed, with a cheerful, slightly youthful character. Its soft corners and bouncy curves suggest informality and approachability rather than strict neutrality, making it feel conversational and warm.
The design appears intended to offer a clean, contemporary sans with a softened, humanized surface. By emphasizing rounded terminals and open shapes, it aims to balance clarity with a distinctly approachable personality.
Spacing appears comfortable with even color across words, and the rounded detailing remains consistent across straight and curved strokes. The design favors smoothness and legibility over sharp punctuation or high precision, which reinforces its casual voice.