Sans Superellipse Sirug 7 is a very bold, very narrow, medium contrast, upright, tall x-height font visually similar to 'POLIGRA' by Machalski (names referenced only for comparison).
Keywords: headlines, posters, packaging, logo marks, signage, condensed, industrial, retro, punchy, playful, space saving, impact, display, branding, rounded corners, softened geometry, blocky, compact, sturdy.
A tightly condensed sans with heavy, compact strokes and rounded-rectangle construction. Curves and terminals are consistently softened, giving counters and bowls a superelliptical feel rather than true circles. Vertical stems dominate, horizontals are short and thick, and joins stay blunt and robust, producing a dense, poster-ready texture. The lowercase is tall and space-efficient, with simple single-storey forms and narrow apertures that keep the overall rhythm compact.
Best suited to headlines and short display copy where a tight footprint and strong presence are beneficial, such as posters, packaging, labels, and bold brand lockups. Its compact width and heavy color also work well for signage-style layouts and impactful callouts.
The tone is assertive and energetic, mixing an industrial, signage-like solidity with a slightly quirky, friendly softness from the rounded corners and compact curves. It reads as retro-leaning and attention-grabbing, with a playful toughness suited to bold statements.
The design appears intended to deliver maximum visual impact in minimal horizontal space, using softened, rounded-rectangle geometry to keep the weight approachable while remaining forceful and highly legible at display sizes.
The numerals match the condensed, blocky logic, with sturdy forms and minimal detailing. Round characters (like O/Q/0) keep a squared-off oval silhouette, and punctuation is simple and weighty, maintaining the dense color in text settings.