Serif Other Jesa 2 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, book covers, friendly, retro, storybook, folksy, whimsical, display impact, vintage appeal, friendly voice, decorative texture, bracketed, soft terminals, rounded serifs, lively rhythm, compact.
A heavy, soft-edged serif with rounded, bracketed serifs and bulbous terminals that give strokes a cushioned, inked-in feel. Counters are relatively small and shapes lean toward compact, slightly squarish proportions, with noticeable weight concentration at curves and joins. The letterforms show a lively, irregular rhythm—especially in diagonals and bowls—creating a hand-hewn, decorative texture while remaining cohesive across uppercase, lowercase, and numerals.
Best suited for display settings where a dense, characterful texture is an advantage—headlines, posters, labels, and brand marks that want a friendly vintage tone. It can work for short passages in larger sizes (titles, pull quotes) where its compact counters and heavy rhythm remain clear.
The tone is warm and approachable, with a retro, storybook character that feels playful rather than formal. Its chunky forms and soft corners read as inviting and slightly nostalgic, evoking vintage packaging, children’s titles, and handcrafted signage.
The design appears intended to deliver strong presence with an affable, decorative serif voice—combining traditional serif cues with softened, inflated details to create a distinctive, nostalgic display style.
Uppercase forms are broad and sturdy with prominent serifs that help build strong word silhouettes. Lowercase includes single-story a and g, and the overall texture is dark and emphatic, making spacing and counters feel intentionally tight for impact. Numerals match the same rounded, weighty construction, supporting consistent display use.