Sans Normal Apdeh 7 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Lader' by Groteskly Yours and 'Grava' by Positype (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, clean, friendly, modern, neutral, approachable, clarity, versatility, modern neutrality, readability, system use, rounded, geometric, open apertures, high legibility, smooth curves.
A clean, rounded sans with largely uniform stroke weight and smooth, circular bowls. Proportions feel balanced and contemporary, with generous counters and open apertures that keep forms clear at text sizes. Terminals are mostly softly finished rather than sharply cut, and curves stay consistent across uppercase, lowercase, and numerals for an even rhythm. The lowercase shows simple, single-storey forms (notably a and g), reinforcing a straightforward, geometric character.
Works well for interface typography, product and web copy, and general editorial settings where clarity and a neutral voice are needed. The rounded construction and steady texture also suit brand systems, wayfinding, and presentation graphics that call for a modern, accessible sans.
The overall tone is modern and approachable—calm, uncluttered, and quietly friendly. Its rounded geometry reads as contemporary and human without becoming playful or quirky, making it feel dependable and easy to read.
Likely designed as a versatile, everyday sans that prioritizes clarity and consistency across sizes, pairing geometric roundness with comfortable readability. The simplified lowercase forms and even stroke behavior suggest an aim toward broad utility in digital and print contexts.
Uppercase shapes lean toward simple geometric construction (round O/C/G, stable diagonals in A/V/W/X), while numerals are clear and familiar with smooth curves and restrained detail. Spacing and color appear even in running text, supporting comfortable continuous reading.