Serif Normal Jobom 2 is a bold, narrow, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, book covers, magazines, posters, traditional, authoritative, literary, formal, clarity, authority, classic tone, print focus, emphasis, bracketed, oldstyle, calligraphic, robust, crisp.
A robust serif with pronounced stroke modulation and bracketed, wedge-like serifs that give the letterforms a carved, calligraphic feel. Counters are relatively compact and the color on the page is dense, with strong vertical emphasis and crisp terminals. The lowercase shows a two-storey “a,” a compact “e,” and a ball terminal on “j,” while the numerals are weighty and clearly serifed, maintaining consistent rhythm and spacing in continuous text.
Well-suited to headlines, decks, and pull quotes where a traditional serif voice is needed with strong presence. It also fits editorial and book-cover applications, and can work for short-to-medium reading passages when ample size and spacing are available.
The overall tone is classic and editorial, projecting seriousness and confidence. Its strong contrast and sturdy serifs evoke book typography and institutional print, with a slightly historical, oldstyle flavor.
The design appears intended as a conventional text serif with extra emphasis—combining classical proportions and bracketed serifs with a heavier, attention-grabbing color. It aims to deliver a familiar, trustworthy tone while remaining assertive in display contexts.
In paragraph setting, the type maintains an even texture despite its punchy contrast, with clear word shapes and distinct capitals. The italics are not shown; the sample suggests a single, emphatic roman voice designed to hold attention in headings and short text blocks.