Serif Normal Jogar 10 is a bold, narrow, high contrast, upright, normal x-height font.
Keywords: editorial, book text, headlines, pull quotes, captions, formal, traditional, authoritative, literary, readability, economy, authority, editorial voice, classic tone, bracketed, crisp, compact, vertical stress, wedge serifs.
The design is a compact serif with pronounced thick–thin modulation and crisp, bracketed wedge serifs. Vertical strokes dominate, with rounded forms kept relatively tight and tall, creating an efficient, column-like texture in setting. Terminals and serifs appear sharp and controlled rather than soft or calligraphic, and the overall rhythm reads clean and disciplined at display and text sizes.
It is well suited to editorial typography such as magazines, newspapers, and long-form articles where a traditional serif tone is desired. The compact proportions also make it useful for book typography, captions, and information-dense layouts, while the strong contrast can give headings, pull quotes, and title treatments a refined, authoritative emphasis.
This typeface conveys a serious, editorial tone with a confident, slightly dramatic voice. Its sharp contrast and crisp finishing details give it a formal, traditional presence that feels suited to established institutions and print culture.
The letterforms appear designed to deliver a classic serif voice while maintaining an economical footprint and strong typographic color. High stroke modulation and decisive serifs suggest an intention to feel established and credible, with enough sharpness to hold up in headlines and structured text.
Uppercase forms show sturdy verticals and relatively narrow internal counters, producing a strong, even texture. Numerals are similarly compact and assertive, aligning with the typeface’s structured, print-oriented character.