Sans Normal Isgu 3 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Bureau Grot' by Font Bureau, 'Murs Gothic' by Kobuzan, 'Favela' by Machalski, 'PG Gothique' by Paulo Goode, and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, playful, chunky, friendly, retro, bubbly, impact, approachability, display, brand voice, retro feel, rounded, soft corners, heavy weight, bulky, cartoonish.
A heavy, rounded sans with broad proportions and compact internal counters. Strokes are consistently thick, with softly blunted terminals and gently eased corners that keep shapes smooth rather than geometric-sharp. Bowls and rounds (O, C, G, 0, 8, 9) read as wide ovals with tight apertures, while diagonals (V, W, X, Y) are stout and stable. Lowercase forms are simple and robust, featuring single-storey a and g, a short-armed r, and a blocky, rectangular i/j construction with squared dots.
Best suited to headlines and short-form display settings where its dense, rounded shapes can deliver high impact—posters, branding, packaging, and storefront or event signage. It can also work for logo wordmarks that want a friendly, bold presence, but the tight counters suggest avoiding very small sizes or long text blocks.
The overall tone is upbeat and approachable, leaning toward a bold, fun display voice. Its soft, inflated silhouettes and dense color give it a cheerful, slightly retro poster feel that reads confident without becoming aggressive.
Designed to provide a strong, attention-grabbing sans with a soft, rounded personality. The emphasis appears to be on maximum visual weight and friendly curvature for bold, accessible communication in display contexts.
Large sizes show a strong, even texture with minimal finesse details; the design favors impact and smoothness over open counters. The numerals are similarly chunky and rounded, with a particularly weighty 8 and a wide, soft-shouldered 2 and 3 that match the letterforms’ inflated rhythm.