Sans Normal Madun 12 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Gltp Starion' by Glowtype, 'Taz' by LucasFonts, 'Fact' by ParaType, 'Ansage' by Sudtipos, and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: posters, headlines, sports branding, logos, packaging, sporty, energetic, bold, dynamic, playful, attention grabbing, speed cue, brand impact, display emphasis, slanted, rounded, soft corners, chunky, high impact.
This is a heavy, right-slanted sans with broad, rounded forms and a compact, muscular build. Strokes are thick with gently softened corners and a largely monoline feel, but with subtle tapering at joins and terminals that keeps counters open. The design leans on geometric curves (notably in O/C/G and the numerals) paired with squared-off cuts and angled terminals, creating a punchy, forward-leaning rhythm. Lowercase shapes are stout and simplified, with single-storey a and g, short extenders, and an overall dense color that holds together at large sizes.
It performs best in short, high-impact settings such as headlines, posters, product packaging, and branding—especially where a sense of speed or energy is desired. The thick strokes and rounded geometry also suit logo lockups and promotional graphics, while longer paragraphs will feel dense and attention-forward.
The overall tone is fast, loud, and confident, with a sporty, action-oriented feel. Its slant and compact curves suggest motion and urgency, while the rounded geometry keeps it approachable rather than aggressive. The result reads as modern and promotional, suited to attention-grabbing messaging.
The design appears intended as an impact display italic sans that combines geometric roundness with angled cuts to convey motion. Its consistent, heavy color and softened corners prioritize bold presence and quick recognition over delicate detail.
The sample text shows strong word-shape emphasis due to the slant and wide stance, with tight internal counters that still remain legible thanks to generous apertures in several letters. Numerals are bold and highly graphic, matching the letterforms’ rounded-rectangle logic and angled cuts.