Sans Normal Kudum 7 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Clarika Office' and 'Clarika Pro' by Wild Edge (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, modern, sporty, confident, dynamic, clean, impact, modernization, motion, clarity, simplicity, oblique, geometric, rounded, crisp, compact.
A sturdy oblique sans with broad proportions and smooth, geometric construction. Strokes are largely monolinear with clean terminals and rounded counters, creating an even, high-impact texture. Curves are generous and circular (notably in O/Q/0 and the bowls of b/p), while diagonals and joins stay sharp and purposeful, giving the face a forward-leaning rhythm. Numerals follow the same simplified, contemporary logic with clear shapes and minimal ornamentation.
Best suited to attention-grabbing applications such as headlines, brand marks, packaging, and promotional graphics where the oblique stance can add momentum. It can also work for short bursts of UI labels or signage when a modern, high-contrast-in-size silhouette is desired, though it will be most effective at display sizes.
The overall tone is energetic and contemporary, with a purposeful slant that reads as active and assertive. Its bold color and wide stance feel confident and promotional, leaning toward sporty and tech-forward messaging rather than delicate or literary use.
The design appears intended to deliver a modern, geometric sans voice with added motion from an oblique posture, prioritizing bold presence, smooth curves, and straightforward readability in display contexts.
The italic angle is consistent and strong, and the letterforms maintain a steady, uniform weight that keeps lines of text visually stable. Round letters stay very circular, while angular forms (A, V, W, X) emphasize crisp diagonals, reinforcing a fast, directional feel.