Sans Normal Webep 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Branding' and 'Branding SF' by Latinotype, 'Core Sans N SC' and 'Core Sans NR' by S-Core, and 'Hartwell' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, modern, playful, clean, chunky, approachability, simplicity, display impact, brand friendliness, rounded, soft, geometric, blunt, compact.
A rounded, geometric sans with heavy, even strokes and generously curved terminals. Forms are built from circles and soft-rectangular shapes, with minimal stroke modulation and a steady, contemporary rhythm. Counters tend to be compact and apertures are relatively closed, producing a dense, sturdy texture in text. The lowercase shows single-storey construction for a and g, and the overall drawing favors smooth curves, short joins, and simplified details for high visual unity.
Well suited for headlines, brand marks, packaging, and display typography where a sturdy, friendly rounded voice is desired. It can also work for short UI labels or signage, particularly when set with enough size and spacing to keep the compact counters from filling in visually.
The overall tone is approachable and upbeat, combining a contemporary cleanliness with a soft, friendly warmth. Its rounded corners and compact interiors give it a confident, poster-ready presence that still feels welcoming rather than technical.
The design appears intended to deliver a modern rounded sans that feels sturdy and approachable, prioritizing consistency and simple geometry for clear, high-impact display use. The simplified forms and soft terminals suggest a focus on friendliness and contemporary branding versatility.
In running text, the dense counters and closed apertures create a strong, blocky color that reads best at larger sizes or with comfortable spacing. Numerals match the letterforms’ rounded geometry and uniform weight, supporting a cohesive typographic voice across mixed content.