Sans Normal Lumad 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Fusion Collection' by Blaze Type, 'Helen Bg' by HS Fonts, 'Neue Haas Unica' by Linotype, 'Spiegel Sans' and 'Taz' by LucasFonts, and 'Eastlane' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, urgent, confident, playful, modern, high impact, motion, display emphasis, brand voice, slanted, chunky, compact, dynamic, blunt.
A heavy, slanted sans with broad proportions and compact internal counters. Forms are built from simple geometric curves and straight terminals, with blunt cutoffs and a slightly condensed feel inside each letter due to the thickness. The stroke rhythm is steady and monoline, with rounded bowls and firm shoulders that keep the silhouette solid at display sizes. Uppercase shapes read sturdy and block-like, while the lowercase shows energetic, simplified constructions (single-storey a and g) that maintain the same dense, forward-leaning texture.
This font is best suited to big, high-impact settings such as headlines, posters, event promotions, and sports or fitness branding. It can also work well on packaging and large UI callouts where a loud, forward-moving emphasis is desired. For longer text, its heavy color and tight counters suggest using larger sizes and ample line spacing.
The overall tone is bold and kinetic, suggesting speed and emphasis. Its strong mass and italic slant give it an assertive, sporty voice, while the rounded geometry keeps it approachable rather than harsh. It feels built for attention-grabbing messaging where immediacy and momentum matter.
The design appears intended as a punchy display sans that combines geometric simplicity with a pronounced forward slant for motion and emphasis. It prioritizes strong silhouettes and consistent weight to remain legible and commanding in short bursts of text.
Spacing appears generous for a display italic, helping large words stay legible despite tight counters. Numerals are similarly robust and straightforward, matching the letterforms’ blunt terminals and rounded geometry for consistent headline texture.