Sans Normal Norad 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Equip', 'Foro Sans', 'Galvani', and 'Qubo' by Hoftype; 'Belle Sans' by Park Street Studio; 'Akwe Pro' by ROHH; and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, kids media, playful, friendly, punchy, retro, comic, impact, approachability, playfulness, display, personality, chunky, rounded, soft corners, bouncy, informal.
This typeface is built from heavy, rounded strokes with soft terminals and slightly irregular contours that keep the silhouettes lively. Curves are full and generous (notably in C, G, O, and S), while diagonals and joins are simplified into broad, sturdy shapes that resist sharp detail. Counters tend to be compact, and the overall rhythm feels buoyant due to subtle, inconsistent edge angles and gently uneven letter widths. Numerals follow the same chunky, rounded construction, with clear, bold forms intended to hold up at large sizes.
It performs best in headlines, posters, and short bursts of text where its chunky shapes and playful rhythm can be read quickly. It is also well-suited to packaging, event promos, and branding marks that benefit from a friendly, retro-leaning display voice. For longer passages, it works most comfortably at larger sizes where counters and internal spacing stay open.
The overall tone is upbeat and approachable, with a cartoon-like bounce that reads as friendly rather than formal. Its bulk and soft geometry give it a cheerful, attention-grabbing presence suited to lighthearted or youth-oriented messaging. The slight irregularity adds personality and a handmade feel without becoming messy.
The design appears intended to deliver a bold, approachable display sans with a whimsical, slightly hand-cut character. Its rounded construction and lively irregularities suggest a focus on personality and impact over neutrality, aiming to feel fun, warm, and instantly legible in big type.
Spacing appears comfortable for display use, and the bold massing creates strong figure/ground contrast, though smaller counters may begin to close in at reduced sizes. The lowercase has a compact, sturdy look that pairs well with the equally weighty uppercase, creating a cohesive, poster-like texture in paragraphs.