Sans Normal Lamol 13 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Urania' by Hoftype, 'Neue Haas Grotesk Display' by Linotype, 'Identidad' by Punchform, 'Malnor Sans' by Sikifonts, and 'Fonetika' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, advertising, energetic, sporty, assertive, modern, dynamic, emphasis, impact, momentum, clarity, modernity, slanted, compact, rounded, heavy, punchy.
A heavy, right-slanted sans with rounded, open counters and smoothly curved bowls. Strokes are consistently thick with little visible modulation, and terminals are clean and blunt, giving the forms a solid, compact feel. Proportions stay fairly even across the set, with sturdy verticals, broad curves in O/C/S, and a generally upright, simplified construction that reads clearly at display sizes. Numerals match the letterforms with bold, rounded silhouettes and straightforward geometry.
Best suited for headlines, posters, branding, and short emphatic copy where strong presence and quick readability matter. It can also work well for sports and event graphics, packaging callouts, and bold UI accents, especially when a dynamic, forward-leaning voice is desired.
The overall tone is confident and high-impact, with an energetic forward lean that suggests motion and urgency. Its dense black color and compact rhythm feel contemporary and functional, leaning toward sporty, promotional, and attention-grabbing messaging rather than delicate or literary settings.
The design appears intended to deliver maximum impact in a modern, approachable way: a bold sans with a clear italic slant for speed and emphasis, paired with rounded construction to keep forms open and legible. It prioritizes a strong typographic color and uncomplicated shapes for confident display use.
The italic angle is pronounced enough to create momentum without overly distorting shapes, and the rounded forms help maintain friendliness despite the weight. Spacing appears tuned for strong word-shapes in headlines, with a consistent, sturdy texture across mixed-case and figures.