Sans Normal Lanew 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Poligon' by Halbfett, 'Nietos' by Melvastype, 'Rotunda' by TipoType, and 'Glot Round' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, punchy, modern, friendly, impact, momentum, approachability, clarity, rounded, slanted, soft corners, compact apertures, sturdy.
A heavy, slanted sans with broad proportions and rounded, softly squared curves. Strokes are consistently thick with minimal modulation, producing a dense, even color in text. Terminals are clean and blunt, counters tend to be compact, and curves are generously rounded, giving letters a sturdy, engineered feel. The overall rhythm is forward-leaning and energetic, with clear, simplified shapes that prioritize impact over delicacy.
Best suited for headlines, branding, and campaign-style typography where a strong, forward-driving voice is needed. It works particularly well on posters, sports or fitness applications, packaging callouts, and digital hero text where bold, rounded forms can carry at a glance. For longer passages, it reads most comfortably at larger sizes due to its dense weight and compact counters.
The tone feels bold and assertive, with a sporty, contemporary momentum from the italic slant. Rounded geometry keeps it approachable rather than aggressive, making it read as energetic and friendly. Its strong presence suggests action-oriented branding and attention-grabbing headlines.
The design appears intended to deliver maximum impact with a modern, athletic slant, combining hefty strokes with rounded geometry for approachability. Its simplified, sturdy forms suggest a focus on quick recognition and confident emphasis in display-driven contexts.
The numerals share the same robust construction and rounded geometry, staying highly legible at display sizes. In the sample text, the dense texture and tight interior spaces emphasize emphasis and urgency, especially in all-caps and short phrases.