Sans Normal Amrig 4 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Identidad' by Punchform (names referenced only for comparison).
Keywords: headlines, posters, branding, ui labels, signage, modern, neutral, confident, clean, friendly, clarity, impact, versatility, modernity, geometric, rounded, even, high-clarity, solid.
A heavy, clean sans with broadly geometric construction and smooth, rounded curves. Strokes are uniform with minimal modulation, producing a dense, even color in text. Counters are open and largely circular, and terminals are straightforward, giving the letters a crisp, contemporary silhouette. The uppercase is wide and stable with simple joins, while the lowercase keeps a clear, workmanlike rhythm; figures are similarly sturdy and highly legible.
Best suited for headlines, posters, and brand marks where a solid, contemporary sans is needed. It also performs well for UI labels and signage thanks to its clear forms, open counters, and consistent stroke weight.
The overall tone is modern and self-assured, with a calm neutrality that reads as dependable rather than expressive. Its rounded geometry adds a mild friendliness, but the weight and compact joins keep it feeling purposeful and direct.
The design appears intended as a versatile, contemporary sans that balances geometric neatness with everyday readability. Its strong weight and simple, rounded construction suggest an emphasis on impact, clarity, and broad applicability across editorial and interface contexts.
At display sizes the shapes feel compact and punchy, with strong presence and clear interior spaces. The design prioritizes clarity and consistency across caps, lowercase, and numerals, making it well suited to short, high-impact lines.