Sans Normal Amriv 7 is a bold, normal width, low contrast, upright, short x-height font visually similar to 'Core Sans N SC' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui labels, modern, friendly, confident, clean, pragmatic, clarity, impact, modernity, versatility, simplicity, geometric, rounded, uniform strokes, open apertures, large counters.
A heavy, geometric sans with uniform stroke weight and broadly rounded curves. The letterforms lean on circular construction in O/C/G/Q and show clean, straight-sided stems with crisp terminals. Counters are large and fairly open, and the overall rhythm is steady and uncluttered, with simple joins and minimal detailing. Uppercase feels compact and solid, while lowercase maintains straightforward, utilitarian shapes with a relatively restrained x-height impression in running text.
This style is well suited to headlines, branding marks, and short-to-medium display copy where strong weight and clean geometry help text stand out. It also works effectively for UI labels, wayfinding-style snippets, and packaging titling that benefits from a friendly but firm sans presence.
The tone is modern and approachable, with a confident, no-nonsense presence. Its rounded geometry reads friendly rather than sharp, making it feel contemporary and accessible while still assertive at display sizes.
The design appears intended to deliver a contemporary geometric sans voice with high visual impact and straightforward legibility. It prioritizes consistent shapes and sturdy proportions to create a dependable, modern typographic texture.
Punctuation and figures match the same sturdy, geometric logic; numerals appear clear and prominent with rounded bowls and uncomplicated forms. The overall silhouette stays consistent across the alphabet, emphasizing clarity and even color over calligraphic nuance.