Sans Other Sehu 2 is a bold, very narrow, monoline, upright, normal x-height font visually similar to 'S&S Amberosa' by Spencer & Sons Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, industrial, techno, architectural, retro, space saving, strong impact, technical tone, modular design, condensed, squared, angular, geometric, tall.
A tall, tightly condensed sans built from straight, uniform strokes and squared curves. Counters are narrow and often rectangular, with corners treated crisply rather than rounded, giving the forms a modular, constructed feel. Vertical stems dominate, crossbars are short, and several letters use simplified, almost stencil-like internal openings (notably in forms such as A, B, D, O, P, and R). Spacing and rhythm read dense and vertical, while widths vary by character—some glyphs are extremely slim (I, l, 1), others expand modestly (M, W) without losing the rigid, rectilinear logic.
Best suited for headlines, titling, and short bursts of text where verticality and compact width are advantages—such as posters, packaging, brand marks, UI labels, and environmental or wayfinding-style signage. It can also work for numbered systems and codes where a rigid, geometric aesthetic is desired.
The overall tone is mechanical and disciplined, with a distinctly technical, engineered flavor. Its narrow, high-contrast-in-shape (not stroke) silhouettes evoke labels, control panels, and retro-futurist display typography—assertive without feeling decorative.
The font appears designed to deliver maximum impact in a minimal horizontal footprint, using rectilinear geometry and simplified apertures to produce a distinctive, machine-made display voice.
The design relies on repeated right angles and consistent stroke terminals, creating strong alignment cues and a clean grid-like texture. Lowercase mirrors the uppercase construction closely, reinforcing a utilitarian, display-first personality rather than a humanist reading texture.