Slab Normal Okbab 10 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Archer' by Hoefler & Co., 'Brignell Slab' by IB TYPE Inc., and 'Emy Slab' and 'Sánchez Niu' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, editorial, packaging, branding, sturdy, utilitarian, confident, retro, impact, clarity, durability, legibility, authority, slab serif, bracketed serifs, heavy terminals, open counters, ball terminals.
This typeface is a robust slab serif with thick, squared-off strokes and clearly defined, blocky serifs. Serifs are substantial and often slightly bracketed, producing a stable, grounded silhouette with consistent weight through curves and joins. Uppercase forms are broad and steady, while the lowercase maintains readable proportions with open apertures and generous counters. Details like rounded joins, compact shoulders, and occasional ball-like terminals (notably on letters such as the lowercase a and j) soften the otherwise industrial construction.
It performs well where strong typographic presence is needed: headlines, subheads, and short blocks of copy that benefit from a firm, high-impact texture. The sturdy slab structure also suits packaging and branding systems aiming for a classic, no-nonsense voice, and it can support editorial layouts where a solid serif is desired without delicate contrast.
The overall tone is dependable and assertive, with a workmanlike clarity that reads as practical rather than decorative. Its heavy slabs and solid rhythm suggest a traditional, slightly vintage editorial flavor—confident, straightforward, and built for emphasis.
The design appears intended as a practical slab serif that prioritizes durability, legibility, and a confident footprint on the page. Its restrained detailing and consistent, heavy construction aim to deliver a reliable typographic color for display-forward settings while remaining readable in text-like usage.
The numerals follow the same sturdy construction, with prominent horizontal elements and clear differentiation between forms. Spacing appears even and text color is dense, giving paragraphs a strong, uniform presence without becoming overly fussy in detail.