Sans Normal Afdiv 13 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe, 'Akzidenz-Grotesk Next' by Berthold, 'Resist Sans' by Groteskly Yours, and 'Applied Sans' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, modern, energetic, clean, emphasis, motion, impact, modernity, clarity, oblique, geometric, rounded, crisp, forward-leaning.
A forward-leaning sans with sturdy, low-contrast strokes and broadly geometric construction. Curves are smooth and round (notably in O/C/G), while terminals and joins stay crisp and uncomplicated. Proportions are even and readable, with a straightforward rhythm and minimal ornamentation; diagonals and angled cuts reinforce a fast, directional feel. Numerals match the letterforms with similarly round bowls and solid, uncomplicated shapes.
It suits headlines and short display copy where impact and momentum are desirable, such as sports, fitness, and event promotion. It can also work for branding, packaging, and bold UI highlights where a clean sans voice is needed but with added forward motion.
The overall tone is energetic and assertive, with a contemporary, performance-oriented character. Its slanted stance and confident weight give it a sense of motion, making it feel active and purposeful rather than formal or delicate.
The font appears designed to deliver a modern, high-impact sans voice with a built-in sense of movement. It prioritizes clarity and consistency while using the slant and geometric rounding to convey speed and emphasis.
The design balances round counters with firm outer silhouettes, keeping letterspacing and texture relatively consistent in running text. The italic angle reads as an oblique, emphasizing speed and emphasis without introducing calligraphic modulation.