Sans Normal Pugih 6 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Contemporary Sans' by Ludwig Type, 'Diaria Sans Pro' by Mint Type, 'Ocean Sans' by Monotype, 'Clearface Gothic SB' and 'Clearface Gothic SH' by Scangraphic Digital Type Collection, 'Clear Gothic Serial' and 'Cleargothic Pro' by SoftMaker, 'Indecise' by Tipo Pèpel, 'TS Clear Gothic' by TypeShop Collection, and 'Clearface Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, chunky, retro, approachable, high impact, approachability, retro flavor, display focus, rounded, soft corners, bulbous, heavy, compact.
A heavy, rounded sans with soft corners and generously filled-in counters that keep forms compact and sturdy. Strokes are broadly uniform with subtle modulation, and terminals tend to finish bluntly rather than sharply, producing a smooth, cushioned silhouette. Curves are prominent throughout (notably in bowls and numerals), while joins stay simple and clean, giving the face a consistent, high-impact texture in both uppercase and lowercase.
This font is best suited to short, high-visibility text such as headlines, posters, labels, and brand marks where a friendly, substantial presence is desirable. It can also work for signage and large-format copy thanks to its strong silhouettes and rounded, legible forms.
The overall tone is warm and upbeat, with a slightly nostalgic, cartoonish friendliness that reads as confident rather than formal. Its chunky shapes and softened edges create an inviting voice suited to bold, cheerful messaging.
The design appears intended to deliver maximum impact with a soft, approachable personality, combining bold massing with rounded geometry for a contemporary-retro display feel.
Uppercase shapes feel broad and stable with simplified construction, while the lowercase maintains the same rounded logic and a robust presence. Numerals match the letterforms in weight and curvature, supporting cohesive headline and display setting.