Sans Normal Ugbur 2 is a regular weight, wide, medium contrast, upright, normal x-height font visually similar to 'TA Modern Times' by Tural Alisoy (names referenced only for comparison).
Keywords: branding, ui design, headlines, packaging, signage, clean, modern, friendly, neutral, tech, clarity, versatility, approachability, modernity, legibility, rounded, open, crisp, geometric, smooth.
This typeface presents a clean, rounded sans construction with smooth, continuous curves and largely uniform stroke presence. Letterforms lean geometric with circular counters (notably in O, Q, and numerals like 0 and 8) and open apertures that keep shapes readable. Uppercase proportions feel broad and stable, while the lowercase keeps a straightforward, contemporary skeleton with a single-storey a and g. Terminals are mostly clean and unembellished, producing an even rhythm and consistent color across words and lines.
It fits well in contemporary branding systems, UI and product interfaces, and clean editorial headlines where a friendly geometric sans is desired. The rounded construction and open shapes also suit packaging, wayfinding, and signage applications that benefit from quick recognition at a glance.
The overall tone is modern and approachable, balancing a technical neatness with soft, rounded forms. It reads as neutral and straightforward rather than expressive or ornamental, making it feel familiar and easygoing.
The design appears intended to deliver a versatile, contemporary sans with rounded geometry and dependable legibility. Its restrained detailing suggests a focus on clarity and broad usability, aiming to feel modern and approachable without drawing attention away from the content.
The sample text shows steady spacing and a smooth text flow at larger sizes, with clearly differentiated numerals and simple, highly legible punctuation. Curved letters maintain consistent roundness, and diagonals (V, W, X, Y) appear sturdy and uncluttered, supporting a crisp, contemporary texture in display settings.