Sans Normal Ugbur 7 is a regular weight, very wide, high contrast, upright, normal x-height font visually similar to 'TA Modern Times' by Tural Alisoy (names referenced only for comparison).
Keywords: headlines, magazines, posters, branding, packaging, modern, editorial, clean, elegant, confident, modernize, elevate, clarity, editorial tone, crisp, airy, refined, open, sharp.
This typeface presents clean, open letterforms with generous horizontal proportions and a calm, upright stance. Curves are smooth and fairly geometric, while straights and terminals read crisp, creating a clear contrast between thick and thin strokes. Counters are ample (notably in O, e, and g), and spacing feels breathable, supporting a steady rhythm in continuous text. The lowercase shows a straightforward, contemporary construction with single-storey a and g and uncluttered joins, keeping the overall texture even despite the pronounced stroke modulation.
It suits headlines and editorial typography where a wide, polished presence is desirable, and it can carry branding and packaging that benefit from a refined, contemporary look. It will be especially effective when set with generous tracking or in larger sizes where the contrast and smooth curves can be appreciated.
The overall tone is modern and editorial, balancing clarity with a slightly luxurious, high-finish feel. Its wide proportions and sharp detailing lend a confident, premium voice that can feel both contemporary and poised.
The design appears intended to deliver a contemporary, wide-proportioned voice with an editorial edge—pairing geometric roundness and open counters with pronounced stroke contrast for a clean but elevated look.
Figures follow the same high-contrast logic, with smooth bowls and clean curves that stay readable at display sizes. The uppercase has a broad, calm presence, and the lowercase maintains openness that helps prevent dark spots in words, especially in rounded letters.