Sans Superellipse Ugmoj 8 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Ciutadella Display' by Emtype Foundry, 'Sharp Grotesk Latin' and 'Sharp Grotesk Paneuropean' by Monotype, and 'PG Gothique' by Paulo Goode (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, app ui, sporty, punchy, friendly, retro, impact, motion, approachability, brand voice, rounded, soft corners, chunky, compact, bouncy.
A heavy, slanted sans with rounded-rectangle construction and broadly squared counters that read as superelliptical. Strokes are uniformly thick with softened corners and minimal contrast, creating a compact, blocky silhouette. Curves are slightly squashed and geometric rather than calligraphic, while terminals tend to finish bluntly with rounded edges. Lowercase forms are large and sturdy, with single-storey a and g, a short, stout t, and wide bowls in b/d/p/q that keep the texture dense and even. Numerals follow the same chunky, rounded logic for strong impact at display sizes.
Best suited for short, high-impact text such as headlines, posters, sports and event branding, product packaging, and bold UI moments like buttons or hero banners. It can work for brief captions or labels when sizes are generous, but the heavy color and compact forms are most effective in display contexts.
The overall tone is energetic and approachable: bold and assertive, yet softened by rounded geometry. The forward slant adds motion and a sporty momentum, giving headlines a lively, confident presence with a mild retro flavor.
The design appears intended to deliver maximum visual punch with a friendly, geometric voice, pairing a built-in forward slant with rounded, superelliptical shapes for speed and approachability. It prioritizes bold signage-like clarity and brandable personality over quiet, text-first neutrality.
Spacing and proportions favor a tight, impactful rhythm, with counters kept open enough to stay legible despite the weight. The italic angle feels built-in rather than mechanically skewed, and the rounded corners help avoid harsh joins in dense settings.