Sans Normal Pimol 1 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Elisar DT' and 'Elisar DT Infant' by DTP Types, 'Famiar' by Mans Greback, 'Akwe Pro' by ROHH, 'Multi' by Type-Ø-Tones, 'Merlo Neue' by Typoforge Studio, and 'Hartwell' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, playful, energetic, retro, friendly, impact, momentum, approachability, display emphasis, brand voice, rounded, oblique, chunky, soft corners, compact.
A heavy, oblique sans with compact proportions and generously rounded curves. Strokes are thick and broadly uniform, with soft terminals and subtly squared-off joins that keep counters open despite the weight. The slant is consistent across caps, lowercase, and figures, producing a forward-leaning rhythm with slightly tightened sidebearings and a sturdy, blocky silhouette.
Best suited to display typography such as headlines, posters, product packaging, and brand marks where a bold, energetic voice is desired. It can also work for short calls-to-action and signage, especially when you want a friendly, high-impact sans that maintains clarity in large sizes.
The overall tone is upbeat and assertive, with a friendly softness from the rounded shapes and a sense of motion from the slant. It reads as sporty and approachable rather than formal, with a mildly retro, poster-like presence that emphasizes impact and momentum.
The design appears intended to deliver maximum visual punch with a smooth, approachable feel, pairing strong black shapes with rounded geometry and a consistent oblique stance. It prioritizes immediacy and motion for attention-driven contexts rather than long-form reading.
Caps are wide and stable, while lowercase maintains simple, single-storey forms where applicable and rounded bowls that stay legible at display sizes. Numerals are bold and attention-grabbing, matching the same softened geometry and forward angle for consistent texture in mixed alphanumeric settings.