Sans Normal Logak 13 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'TT Commons™️ Pro' and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, advertising, confident, sporty, energetic, modern, assertive, emphasis, momentum, impact, modernization, branding, oblique, compact, geometric, rounded, high-impact.
A heavy, oblique sans with broad, clean strokes and smoothly rounded curves. The forms are largely geometric, with circular counters and straightforward terminals, giving letters a solid, compact silhouette. Curves transition cleanly into straights, and the overall rhythm is dense and even, producing strong word shapes with minimal internal detailing. Numerals and capitals follow the same sturdy construction, prioritizing bold mass and clarity over fine nuance.
Best suited to short, high-visibility text such as headlines, poster copy, brand marks, packaging callouts, and promotional graphics. It can work for subheads and UI highlights where emphasis is needed, but the dense weight and oblique posture favor display use over extended reading.
The tone is forceful and energetic, with a forward-leaning stance that suggests speed and momentum. It reads as contemporary and pragmatic, leaning toward a sporty, promotional feel rather than a quiet editorial voice.
The design appears intended to deliver maximum punch with a modern, no-nonsense construction: a bold, forward-leaning sans that feels fast, strong, and immediately legible in attention-grabbing contexts.
The strong slant and weight create tight internal counters in several letters, which enhances impact at display sizes but can reduce openness in smaller settings. Round letters maintain consistent fullness, while diagonals and joins stay crisp, reinforcing a clean, engineered look.