Sans Normal Lirij 3 is a very bold, normal width, low contrast, italic, normal x-height font.
Keywords: posters, headlines, branding, packaging, kids media, playful, friendly, punchy, retro, informal, friendly impact, playful display, casual emphasis, retro flavor, rounded, bouncy, soft corners, tilted, cartoonish.
A heavy, rounded sans with a consistent forward slant and soft, bulbous terminals. The letterforms favor broad curves and gently flattened joins, producing a chunky silhouette with minimal stroke modulation. Counters are generally open and circular, while proportions vary slightly from glyph to glyph, giving the set a lively, irregular rhythm rather than strict geometric uniformity. The lowercase has compact, sturdy shapes with short extenders, and the numerals match the same rounded, thick-set construction for a cohesive texture in mixed text.
Best suited to display settings such as posters, punchy headlines, brand marks, packaging, and promotional graphics where warmth and impact are desired. It also fits playful editorial callouts and kid-oriented or entertainment contexts, especially when set large with comfortable spacing.
The overall tone is upbeat and approachable, with a hand-drawn, bouncy energy that reads as fun rather than formal. Its tilt and chunky mass create a sense of motion and emphasis, evoking casual signage and retro display typography.
The design appears intended to deliver high-impact readability with a friendly, rounded voice, combining a strong black presence with a casual italic lean. The subtle irregularity suggests an aim for character and approachability over strict neutrality.
In longer lines, the forward slant and uneven visual widths create a dynamic, slightly wavy baseline impression that helps headlines feel animated. The boldness and rounded apertures keep forms recognizable at a glance, especially in all-caps and short phrases.