Slab Square Toki 7 is a very bold, narrow, low contrast, italic, normal x-height font visually similar to 'Hefring Slab' by Inhouse Type, 'Tabloid Edition JNL' by Jeff Levine, 'Fenomen Slab' by Signature Type Foundry, 'Defender' by Storm Type Foundry, 'Brando' and 'Capstan' by Studio K, and 'Alterous Display' by ZetDesign (names referenced only for comparison).
Keywords: sports branding, posters, packaging, headlines, signage, sporty, assertive, retro, industrial, headline, impact, momentum, ruggedness, display clarity, brand punch, slab serif, blocky, condensed, forward-leaning, wedge cuts.
A heavy, forward-leaning slab serif with compact proportions and a strong horizontal stress. Strokes are thick and largely uniform, with squared-off slab terminals and crisp, chiseled ink-trap–like cuts at joins and corners that keep counters open. Curves are broad and muscular (notably in rounds like O/Q and bowls), while joins and apertures are tightened for a punchy, high-impact rhythm. Numerals follow the same stout, block-built construction, reading clearly at display sizes.
This font is best suited to headlines, sports branding, event posters, and bold packaging where a dense, forceful texture is desirable. It will also perform well on signage or labels that need high impact at medium-to-large sizes, especially in short phrases and stacked titles.
The overall tone feels bold and competitive, with a classic poster-and-signage energy. Its condensed, slanted stance and hard-edged slabs project speed, strength, and a slightly vintage athletic/industrial confidence.
The design appears intended to deliver maximum impact with a condensed, slanted slab structure, balancing rugged, square-ended finishing with strategic corner cuts for clarity. It aims for a distinctive display voice that remains legible while emphasizing momentum and strength.
Spacing appears tuned for display: letters sit tightly with sturdy silhouettes and minimal internal delicacy. The italic angle is consistent and contributes to an energetic line flow, especially in mixed-case text where the sturdy slabs keep the texture dense and steady.