Sans Normal Helem 6 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'PTL Attention' by Primetype (names referenced only for comparison).
Keywords: ui text, app interfaces, editorial, packaging, branding, friendly, casual, playful, approachable, soft, approachability, everyday legibility, modern simplicity, soft friendliness, rounded, monoline, open apertures, humanist, smooth.
A rounded, monoline sans with soft terminals and gently squared curves that keep the overall texture even and readable. Strokes are consistently weighted, with subtly irregular, humanist geometry that avoids rigid symmetry. Counters are generous and apertures stay fairly open, supporting clear word shapes in both the uppercase and lowercase. The lowercase shows simple, single-storey forms where expected, with a compact, uncluttered rhythm and slightly varied character widths that feel natural in text.
Works well for product UI, onboarding screens, and general interface copy where a welcoming tone is desired. It also suits contemporary branding, packaging, and short editorial text, especially in contexts aiming for warmth and approachability. The rounded forms and open shapes make it a solid choice for medium-size headings and readable body copy.
The face conveys a warm, informal tone—more personable than corporate—thanks to its rounded corners, smooth joins, and lightly bouncy proportions. It reads as friendly and modern, with a playful edge that suits upbeat messaging without becoming novelty.
The design appears intended to offer a modern, friendly sans that stays legible in continuous text while adding a soft, approachable personality. Its rounded construction and steady stroke behavior suggest an emphasis on clarity and comfort over strict geometric precision.
In the samples, punctuation and numerals follow the same softened, rounded construction, helping maintain a cohesive voice across mixed text. The overall spacing appears comfortable, producing an airy, easygoing color in paragraphs and headings.