Sans Normal Myben 7 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Equip' and 'Galvani' by Hoftype, 'Milliard' by René Bieder, and 'A Grotesk' by Roman Cernohous Typotime (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, sporty, impact, approachability, clarity, modernity, rounded, soft corners, geometric, chunky, compact counters.
A heavy, rounded sans with broad proportions and smooth, geometric construction. Strokes are uniform and dense, with minimal modulation and generously rounded outer curves that keep the forms soft despite the weight. Counters are compact and openings tend to be tight, producing a solid, blocky color in text. The lowercase shows a large x-height and simple, single-storey forms (notably a and g), while terminals and joins stay clean and straightforward for high-impact readability.
Best suited for headlines, large UI labels, branding marks, and packaging where strong presence and quick recognition are needed. It also works well for signage and short promotional copy, especially when you want a modern, friendly emphasis.
The overall tone is bold and approachable—more friendly than severe—thanks to the rounded geometry and compact counters. It conveys a contemporary, energetic feel that reads as assertive and upbeat, making it well suited to attention-grabbing messaging.
The design appears intended to deliver maximum visual impact with a soft, geometric voice—combining sturdy, high-ink forms with rounded shaping to keep the tone approachable. It prioritizes bold legibility and a consistent, contemporary rhythm over delicate detail.
At display sizes the type creates an even, poster-like texture; in longer lines the dense weight and tight apertures can make spacing feel compact, so it benefits from comfortable tracking and generous line spacing. Numerals follow the same sturdy, rounded logic and feel consistent with the letters.