Sans Normal Nabiy 2 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Miura' by DSType, and 'Belle Sans' by Park Street Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, chunky, retro, loud, impact, approachability, display legibility, brand voice, graphic texture, rounded, soft corners, bulky, compact counters, heavy joins.
A heavy, rounded sans with broad proportions and compact internal spaces. Curves are generously swollen and smoothly joined, while terminals are blunt and softly squared rather than sharply cut. The overall rhythm is steady and upright, with simple, blocky construction that favors solid silhouettes over delicate interior detail; apertures and counters stay relatively tight in letters like a, e, s, and 8. Lowercase forms read large and sturdy, and punctuation/diacritics shown (notably the dots on i and j) appear as substantial circular elements that match the weight of the rest of the design.
This font performs best in display contexts such as headlines, posters, packaging, and bold brand marks where its rounded mass and wide stance can be appreciated. It also suits signage and social graphics that need a friendly, high-impact voice, while longer text is better reserved for larger sizes with ample spacing.
The tone is bold and approachable, leaning playful and slightly retro due to its rounded, inflated shapes and simplified geometry. It feels assertive and attention-grabbing without becoming aggressive, giving text a friendly, poster-like presence.
The design appears intended to deliver maximum visual impact with a warm, approachable character, combining broad, rounded letterforms with compact interior spaces for a punchy, graphic texture. Its consistent weight and simplified construction suggest a focus on clear, bold shapes that reproduce well at large scales.
At smaller sizes the tight counters and short apertures can reduce clarity, while at display sizes the strong silhouettes and consistent softness create a cohesive, impactful texture. Numerals are equally weighty and rounded, with a particularly dense, graphic feel that suits prominent pricing or headings.