Serif Normal Lidaf 5 is a regular weight, wide, very high contrast, upright, normal x-height font visually similar to 'Sejam' by StudioJASO (names referenced only for comparison).
Keywords: editorial, book text, headlines, magazines, branding, formal, classic, literary, authoritative, readability, editorial tone, classic refinement, print elegance, hairline serifs, bracketed serifs, vertical stress, crisp terminals, open counters.
This serif shows a classical, oldstyle-inspired construction with pronounced contrast between thick stems and hairline serifs. Curves exhibit a vertical stress and smooth, calligraphic modulation, while the serifs are fine and generally bracketed, giving the letterforms a crisp, engraved feel. Proportions run on the broad side with generous internal space; counters stay open and the rhythm is steady in text. The lowercase has conventional, readable forms with a two-storey a and g, a wedge-like t, and numerals that follow the same high-contrast logic for a cohesive color on the page.
It suits editorial typography where a polished, classic serif voice is needed, including magazines, longform articles, and book interiors. The strong contrast and broad proportions also make it effective for headlines, pull quotes, and refined brand materials that benefit from a traditional, premium tone.
The overall tone is refined and traditional, with an editorial seriousness that reads as cultured and trustworthy. Its sharp hairlines and clean finish add a sense of sophistication and ceremony, lending the face a slightly dramatic, high-end print character without feeling ornamental.
The design appears intended to deliver a conventional text-serif reading experience with an elevated, high-contrast finish—balancing classical proportions and familiar forms with crisp, elegant detail for editorial and literary settings.
In larger sizes the delicate hairlines and sharp joins become a defining feature, creating a bright, elegant texture. The round letters (such as O/C) feel spacious and controlled, while the capitals present a stately presence suited to prominent typographic roles.