Serif Other Hyry 2 is a bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, book covers, packaging, headlines, logotypes, playful, whimsical, retro, storybook, festive, display impact, whimsy, retro charm, decorative branding, headline emphasis, flared, curly, soft serif, swashy, bubbly.
A decorative serif with flared wedge terminals and soft, sculpted curves. Strokes are heavy with gentle contrast, and many letters feature curled hooks, teardrop-like apertures, and small internal counters that read as ornamental cut-ins. The overall construction is rounded and slightly irregular in rhythm, with compact bowls and pronounced top and bottom flares that give the line a bouncy, animated texture. Numerals follow the same motif, with broad shapes and curled terminals that keep the set cohesive.
Best suited to headlines and short phrases where its ornamental forms can be appreciated—such as posters, book covers, event promos, and playful branding. It can work for packaging and label-style graphics, particularly where a retro or whimsical voice is desired, but is less appropriate for dense body copy.
The tone is theatrical and lighthearted, evoking vintage display lettering and storybook title typography. Its curled details and friendly massing feel mischievous and festive rather than formal, lending a handcrafted, characterful voice.
Likely designed as a characterful display face that prioritizes personality and silhouette over neutrality. The consistent use of flared terminals, curls, and decorative counters suggests an intention to deliver a vintage-leaning, storybook feel with strong headline presence.
In text settings the distinctive curls and notched counters create strong patterning; spacing appears tuned for display impact, and the more elaborate forms can become visually busy at smaller sizes. Capitals are especially emblematic, with pronounced flaring and decorative inner shapes that make the alphabet feel like a coordinated set of emblematic initials.