Sans Normal Amder 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Evert Greek', 'Evert Greek Text', 'Evert Latin', and 'Evert Latin Text' by Foundry5 (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, ui, modern, confident, friendly, clean, utilitarian, clarity, impact, contemporary feel, everyday utility, strong branding, geometric, rounded, open apertures, smooth curves, sturdy.
A sturdy sans with broad proportions, smooth circular bowls, and minimal stroke modulation. Curves read strongly geometric, with round counters in letters like O and numerals like 0/8, while verticals and horizontals stay straight and even. Terminals are clean and mostly squared-off, and the overall rhythm is spacious, with generous internal counters and clear separation between strokes.
This style suits headlines and display settings where strong presence and quick recognition matter, such as posters, packaging, and branding. Its open counters and straightforward shapes also make it a solid option for UI labels, navigation, and signage where legibility at a range of sizes is important.
The tone is modern and confident, with a friendly, approachable warmth coming from the rounded geometry. Its heavy, stable forms feel straightforward and practical rather than delicate, making it read as assertive without becoming flashy.
The font appears intended as a modern, geometric sans that prioritizes clarity and impact. It aims to provide a dependable, contemporary voice with strong shapes and clean construction that stays readable in both short and moderately long text.
The design balances geometric roundness with crisp joins, producing a contemporary, workmanlike texture in paragraphs. Uppercase forms feel especially solid and poster-ready, while the lowercase maintains clarity through open shapes and ample counterspace.